Marketing a clothing store is really different from marketing shoes. To be honest, we are still trying to figure out how best to go about it. But one thing Elizabeth and Christen both knew they wanted to do from the beginning is show our customers on a regular basis how to put together complete head-to-toe looks with the pieces hanging on our racks and sitting on our shelves. And while at first the task seemed daunting it turns out it is actually pretty easy since between our two stores we now have an extensive selection of casual and dress wear, a wide variety of shoe styles, and a growing offering of jewelry.
For our very first styled feature, we bring to you a modern spin on the denim-on-denim trend–no longer referred to as the Canadian Tuxedo. Today, this look is laid-back and easy to wear. The denim should be lighter in shade and slightly distressed in wash to make it work. The chambray shirt is a classic by Mother and the just-a-little-boyfriend jeans are by Citizens of Humanity. Paired with a cotton jacket by June that has the look of suede without the price tag and a faux lace-up bootie by Vince, we’ve created a chic take on a trend that traditionally gets a bad rap. A customer recently came in to prep for a work function that had for its theme “Hoedown Chic” so that’s what we’re calling this!
June is always a slower month for arrivals at The Shoe Hive. But our summer sale has helped make room on our shelves and every day in July will bring new shoes, clothing and accessories to our store.
The styles that did come in June, however, are part of our pre-fall collections. Pre-Fall refers to a smaller capsule collection released by brands and designers in early summer about two months before true fall styles arrive. When it comes to shoes, these collections feature transition styles — styles that will carry you from one season to the next. Wear them all now, and continue wearing them into the fall as long as weather permits!
In case you had forgotten, we are open later through the summer months. Monday through Friday, our hours are 10AM to 8PM and on Sunday, 11AM to 6PM. We hope to see you soon!
For many months, we have supported the idea that booties can and should be worn year round. However, when we explain to our customers that the same bootie worn with skinny jeans and a sweater can also be worn with a sundress, we are often met with disbelief.
Even if you are not into the booties-and-bare-legs look, you should still be grateful it is a trend. Why? Because now booties are part of designers’ collections every season–not just fall and winter. This means that as spring styles trickle into our store, booties are reappearing on our shelves. Considering snow is currently covering our Alexandria sidewalks, this is quite convenient. We have weatherproof options, lower price points, a wide variety of styles and more coming in every day!