Every Tuesday, we invite a friend to come and model some of our clothing, shoes and accessories. (In this case, it’s Megan from 529 Kids Consign!) Our photographer spends a couple of hours taking shots of as many outfits and as much new product as possible to meet our social media, blog, email and Alexandria Stylebook needs. Originally, this outfit (with a few edits) was destined for a Stylebook post, and eventually it will. But in the meantime, we wanted to highlight this look for its fall functionality.
Each piece Megan is wearing can be worn in other ways for other purposes, and will contribute to the foundation of a functional fall wardrobe. The sweater by Veronica Beard is flattering on its own or layered over a button-up. Pair it with wide-leg cropped trousers for a completely different look. The booties–a favorite from Rag and Bone, are also available in black and the denim shirt can and should be worn year-round. The bag was a fun last-minute add-on but makes a great tote for women on the go. Whether you call us and have us hold one or multiple of these items for you or whether you just use this layered look as inspiration for your own fall favorites, we thought it was worthy of sharing with you!
Marketing a clothing store is really different from marketing shoes. To be honest, we are still trying to figure out how best to go about it. But one thing Elizabeth and Christen both knew they wanted to do from the beginning is show our customers on a regular basis how to put together complete head-to-toe looks with the pieces hanging on our racks and sitting on our shelves. And while at first the task seemed daunting it turns out it is actually pretty easy since between our two stores we now have an extensive selection of casual and dress wear, a wide variety of shoe styles, and a growing offering of jewelry.
For our very first styled feature, we bring to you a modern spin on the denim-on-denim trend–no longer referred to as the Canadian Tuxedo. Today, this look is laid-back and easy to wear. The denim should be lighter in shade and slightly distressed in wash to make it work. The chambray shirt is a classic by Mother and the just-a-little-boyfriend jeans are by Citizens of Humanity. Paired with a cotton jacket by June that has the look of suede without the price tag and a faux lace-up bootie by Vince, we’ve created a chic take on a trend that traditionally gets a bad rap. A customer recently came in to prep for a work function that had for its theme “Hoedown Chic” so that’s what we’re calling this!