The Store Next Door – Hysteria’s New Space

I am always asked how I got into retail and the answer is always the same, because of Hysteria. Just about 11 years ago my friend Courtney, whom I met because I shopped at her store, called me. She was moving Hysteria to another location and told me I should open a shoe store in her old space. That is literally how it all began. If it weren’t for Hysteria paving the way for independent boutiques and holding my hand through the ins and outs of retail, I would not be here.

Hysteria

Today, Hysteria cut the ribbon on their new space at 123 South Fairfax. Suzanne has done an amazing job making it warm and inviting and stocking the shelves with great items we all want to fill our closets. Take some time this weekend to visit the new space and congratulate them on their hard work. It has paid off! Here are a few of my must haves and favorites for the season:

Snug Camisole $32 I literally wear one every day!

Snug Camisole $32
I literally wear one every day!

MZ Wallace Tote $185 The perfect bag to take you from work to the gym to the beach.

MZ Wallace Tote $185
The perfect bag to take you from work to the gym to the beach.

White Boyfriend Jeans by DL1961 I pretty much live in denim and these are the most comfortable jeans I own.

White Boyfriend Jeans by DL1961
I pretty much live in denim and these are the most comfortable jeans I own.

Roller Rabbit Tunic $85 My go-to pool cover up and they come in the best patterns.

Roller Rabbit Tunic $85
My go-to pool cover up and they come in the best patterns.

Smythe Jacket $595 I have a slight obsession with Smythe Jackets. They are an investment piece but I have some that I have owned 10 years.

Smythe Jacket $595
I have a slight obsession with Smythe Jackets. They are an investment piece but I have some that I have owned 10 years.

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