A few months ago, Angela, the owner of Bellacara, approached me with a kind of genius idea: to collaborate with a handful of other stores in an effort to cross promote and show our customers what our stores have to offer, and how it all works together. We weren’t really sure at the time what that would look like, but we partnered up with Kiskadee in Del Ray and Zoe Boutique in Old Town, and got to work. Alexandria Stylebook is what came of it–a website that will bring you the newest trends, tips and insight on all things style and beauty in Alexandria.
Logo and website design: check.
First photo shoot: check.
Introductory video: check.
Email designed and (almost) ready to send: check.
More great content ready to be loaded: check.
We have worked so hard on this project, because we believe in it. Actually, you helped us believe in it. We put out a survey in March in an attempt to assess interest, and 350 people responded! I couldn’t believe it! We are attending to a few last details–final website changes, email template design, etc.–but as soon as that is all finished, we will launch tomorrow: May 1.