The Shoe-In Show: Elizabeth and Christen Talk All Things Shoes and Business

Elizabeth and Christen were recently on the Shoe In Show podcast talking about everything from what it’s like to own/run a pair of small businesses to the biggest shoe trends this fall!

If you need a fun break in your day or simply want an inside look into how we think and the reasons behind why we do what we do, click on the image below to give it a listen. Oh, and let us know what you think of the idea of hosting a “digital fashion show!” We’re thinking it could be super cool!


This Weekend: Meet the Designer (+ a Trunk Show)

It’s that time of year! Our fall trunk show series is starting a little early with customer favorite Tara Montgomery Jewelry this weekend. You will be able to shop the designer’s Fall 2016 collection and snag a 20% discount while you’re at it–a perfect chance to get started on your holiday gift list!

Even better news? On Saturday, between 10 and 2, the designer herself will be at The Shoe Hive presenting her collection! Here’s just a taste of what will be available during the event; many of these styles will only be available this weekend and will get shipped back on Monday.


Not sure who Tara Montgomery is and why you might want to meet her? Read Elizabeth’s Alexandria Stylebook post from WAY back in 2015 when we first fell in love with this Charlottesville native and her craft!

You might recognize as the gift with purchase we gave during our grand opening weekend for The Hive!

You might recognize as the gift with purchase we gave during our grand opening weekend for The Hive!



Tara is introducing a small selection of precious jewelry for equally precious children!

Tara is introducing a small selection of precious jewelry for equally precious children!







A Sunglasses Story

Every now and then, you reach a point where merchandise you’ve carried for years starts to feel stale. It stops selling as quickly as it used to, and there is just a general sense of being “over it.” A few months ago, we reached that point with our sunglasses. We’ve carried the same handful of brands for years. Furthermore, many of the most popular styles are made every season and we would buy them for the store every season.

It made sense to us that we would revamp our sunglasses selection when we decided to open The Hive–our new clothing store at 301 Cameron. After some heartache (a favorite brand turned us down) and some research, we brought on new brands Krewe (very on trend and based out of New Orleans) and Tom Ford (total luxury and glamour).

To introduce you to our new brands and to show some love to our older ones, we decided to launch a promotion running today through Sunday on all sunglasses.


You can read about our journey in deciding on and acquiring Tom Ford on Alexandria Stylebook today, and below Christen picked her top favorite styles of Krewe, Tom Ford and Tory Burch. Can you guess which styles belong to which brand?
















The Hive Styles: Winter Whites by Rag and Bone

Our first delivery of Rag and Bone apparel arrived a couple of weeks ago and we all did a little happy dance. Since then, the long-sleeve tees have steadily been disappearing from our racks, the denim is dwindling and the asymmetrical dresses and sweaters have already sold out. But we haven’t sold one of the winter white and black-trimmed cardigans yet. I’ve tried to come up with a reason, and the only thing that makes sense is the cardigan gets lost in the mix. It’s genius is in its simplicity, but it fails to attract attention because of it.


Elizabeth asked me a couple of days ago if I thought we should try to send it back, and I responded with a resounding, “NO!” I told her I had styled Kristi in the sweater, was planning a blog post/email combination centered on it, and that soon all of our customers would understand its utility and see its gorgeousness for themselves. So, here it is. The sweater everyone should own. The sweater that hangs on the back of your chair at work so when you get cold you have something cozy AND chic to wear. The sweater you layer over blouses and under vests. The sweater that never goes out of style, and the sweater that is so completely on trend. You’re welcome. – Christen


Pictured here: Equipment sweater, Rag and Bone cardigan, Piccolo cashmere scarf, Getting Back to Square One leggings, Stuart Weitzman boots.



This Weekend’s Raffles: No Purchase Required to Enter!

We are super excited for the start of our celebratory weekend tomorrow in honor of the grand opening of our new clothing store, The Hive at 301 Cameron. If you missed the list of events, you can get all the details here. But this post isn’t about the events, it’s about the gifts and the prizes. First, as long as supplies last, we will be giving to every shopper who makes a purchase a pair of these leather Tara Montgomery earrings:


Not looking to spend this weekend but want to get in on the fun? No purchase is required to enter our raffles–you just have to register in one of our two stores between Friday at 10AM and Sunday at 5PM. And the goods? Oh, the goods are good! A few days ago we snapped this photo of just a few of the things we will be raffling off including bags, jewelry, scarves, and a $500 gift card to each of our two stores–literally thousands of dollars’ worth of prizes! Since this photo was taken though even more raffle prizes have rolled in. Among them, a Lizzie Fortunato necklace and a Standard Form wool and cashmere wrap! (Click on the image for a larger view.)


If you haven’t yet, make plans to stop by The Shoe Hive and The Hive this weekend. And if you can attend one of our three events, even better!